ABOUT LFG
 

Spread across 4 countries around the world,

LFG is a new breed of Japanese street culture company,

that expresses interpretation of the world

through fashion, videos, graphics, music and parties.

VISION ＆ MISSION

VISION

デジタルネイティブのパイオニアブランドとして、

世界をプラットフォームに、

新世代のDtoCファッションにおける

グローバルリーダーを目指す。

MISSION

時代が求めるブランドへ進化し続ける。

As the pioneer digital brand,

we aim to become the global leader of

the next generation of DTC fashion.

Keep evolving to be the brand that the generation desires.

WORLD'S LEADING

STREET CULTURE GROUP

FROM JAPAN

THE NEXT-GEN STREET CULTURE COMPANY

ORIGIN

The start of LANE FIVE GROUP can be traced back to 2018

when the 4 founders got together

in Kobe under the former Plus Eighty One.

As the leading street culture company of the new generation,

LFG engages in intensive activities across

its communities in Paris, London, LA, NY, Shanghai and Tokyo.

FROM THE STREET

In pursuit of the "COOL" that the world has not yet seen.

Unafraid of sex, countries,

environment and any physical borders that separate us,

we embody the ultimate cool.

We believe the new cool will be achieved through

the co-creation with the youth around the world.

OUR MILESTONES

SELECT SHOP & AGENCY

OUR BUSINESS

OWN BRAND

PARTY & EVENTS

OEM

NFT・METAVERSE・3DCG CREATIVE WORK

Offices in Japan, London, EU, China and USA

E-Commerce: Across 27 countries in 2021

Stockist: Japan 150, China 10, Europe 10, Middle East a few

COMPANY PROFILE

OVERVIEW

KEY

OUR

STRENGTHS

MANUFACTURING

YOUTH

CULTURE SUPPORT

EDUCATIONAL SUPPORT

ATMOS x SUPPLIER x FREESTYLE FOOTBALL x FREESTYLE BASKETBALL

CULTURE

Through our proprietary global network, we built a marketing channel whereby we conduct promotional activities globally, simultaneously on a daily basis. By leveraging our in-house production capabilities, we managed to decrease lead-time, stay ahead of trends, rollout new designs to market quickly and therefore reach core icons in the street fashion scene. We've built a track record of reaching over 300M+ users via influencer marketing.

Through our proprietary global network, we built a marketing channel whereby we conduct promotional activities globally, simultaneously on a daily basis. By leveraging our in-house production capabilities, we managed to decrease lead-time, stay ahead of trends, rollout new designs to market quickly and therefore reach core icons in the street fashion scene. We've built a track record of reaching over 300M+ users via influencer marketing.

Through our proprietary global network, we built a marketing channel whereby we conduct promotional activities globally, simultaneously on a daily basis. By leveraging our in-house production capabilities, we managed to decrease lead-time, stay ahead of trends, rollout new designs to market quickly and therefore reach core icons in the street fashion scene. We've built a track record of reaching over 300M+ users via influencer marketing.

Through our proprietary global network, we built a marketing channel whereby we conduct promotional activities globally, simultaneously on a daily basis. By leveraging our in-house production capabilities, we managed to decrease lead-time, stay ahead of trends, rollout new designs to market quickly and therefore reach core icons in the street fashion scene. We've built a track record of reaching over 300M+ users via influencer marketing.

FROM THE STREET

Us physically being and living the real streets of Kobe, Osaka, Tokyo, Shanghai, London, Paris, LA are proof that we are able to embody, create and deliver street culture across the world. It is our mission to pass on our experiences onto the next generation.

OUR BRANDS

and more

STOCKIST

ASIA

EUROPE

A'GEMTOKYO

ATMOS

Absolute

CHERRY

Creo

Dog Osaka

Dugout

GR8

LHP
NUBIAN

Othello

Quinze

R&CO

5PM

Second Chapter

GERMANY

Galeries Lafayette Berlin

Moritz Store

Heat Store

Editorial Boutique

STUDIOUS

Sugata

Unchain

Unfollow

Venturer

Walkin Store

XU

阪急百貨店

天王寺MIO

メルサ

... +100 more

DEJAVU
Luisaviaroma

Windrose

UKRAINE

Basement Street Hub

JAPAN

ITALY

CHINA

Innersect

REPH7

Sugar.T

Annika

7cm

CANADA

MIDDLE EAST

NORTH AMERICA

SUPPLIER chose Playboy, the iconic symbol of youth culture, as the first collaboration partner brand. The first pop-up held in Tokyo at the end of November 2021, many iconic influencers of youth and hip hop heads crowded the venue.

In November of 2021,

SUPPLIER released its first collaboration with Playboy, the globally recognized symbol of youth culture.

Unknown, who had refrained from collaborations since its duet with ASAP MOB, released its collaboration with Ed Hardy in 2021 at last. Tens of thousands of visitors flooded the Unknown website at the drop of the collaboration, causing an instant flash sell out in seconds. That momentum remained - when Unknown did a pop-up in LA, long lines were formed outside the store ahead of its open, leaving a long lasting impact on the youth culture of America.

In 2020, immediately after the launch of SUPPLIER's private label line, the event that left the most impact with our customers was the "Shibuya Jack." SUPPLIER hijacked the big digital billboards of Shibuya out of nowhere, for a whole week, and SUPPLIER debuted its birth with the legendary WHASSUP party. The guerilla PR campaign is a classic example of SUPPLIER bringing elements of the global street scenes back to Tokyo.

The momentum that came with the birth of SUPPLIER'S private label brand only accelerated with launch parties left and right across Japan. Kobe, Osaka, Nagoya and finally Tokyo. The customers that got to witness and feel first-hand the unique and bold world view of SUPPLIER showed up at one WHASSUP PARTY after the next, armored with SUPPLIER gears.

THANK YOU